Blue Buffalo x Best Friends Animal Society / Walmart — Sponsored Video for Walmart.com
I conceived and directed a sponsored video for Walmart.com in partnership with Best Friends Animal Society, highlighting Blue Buffalo’s commitment to helping shelter pets find loving homes. The video we developed showcased Blue Buffalo’s support during National Pet Month — emphasizing stories of pet adoption, fee-waived events, and the brand’s real impact in communities across the country. Through authentic visuals, emotional testimonials, and concise storytelling, the piece balanced brand promise with compassion. The result was a heartfelt narrative that elevated Blue Buffalo’s role not just as a pet food brand, but as a socially responsible partner dedicated to making adoption easier, more affordable, and meaningful for both pets and pet parents.