I led the creative direction for Blue Buffalo’s launch of their new Salmon Flavor pet food, developing a campaign that highlighted the product’s premium ingredients and irresistible appeal.

The concept focused on the dual perspective of pets and owners — showcasing the joy pets feel at mealtime alongside the trust and confidence pet parents have in Blue Buffalo’s high-quality, real salmon formula.

From storyboarding and visual design to product styling and post-production, I crafted a narrative that balanced playful, high-energy pet moments with beautiful, appetizing ingredient shots. The final sponsored video and digital assets ran on Walmart.com and social channels, driving awareness and purchase intent by connecting emotionally with pet lovers while emphasizing Blue Buffalo’s commitment to wholesome nutrition.

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