Most recently, I spent 6 years at Walmart Connect, joining as a Senior Designer and eventually stepping into the role of Lead Motion Art Director. I directed concept art, storyboards, and style frames across integrated campaigns, mentored cross-functional creative teams, and led supplier brand activations that aligned vision, storytelling, and strategy. I helped define Walmart’s evolving voice across motion and digital media — always pushing for innovation and craft.

Then came Apple, via Level Studios, where I spent 5 years. I started as a Sr. Interactive Designer, delivering responsive, pixel-perfect content that met Apple’s exacting standards. I was later promoted to Creative Studio Manager, where I led digital creative output and managed a team of 11 retouchers embedded on-site. I implemented streamlined workflows and maintained hands-on oversight of visuals to ensure clarity, cohesion, and impact.

I spent 8 years at Restoration Hardware, starting as a Digital Production Designer and eventually becoming the Digital Creative Lead. I helped shape the brand’s digital presence as it expanded, delivering seasonal campaigns, leading eComm launches, and building a proprietary asset library of 175,000+ products. I managed a team of production artists, refined retouching pipelines, and helped set a standard for elevated, luxury storytelling online.

Ham & Cheese Deli

Owner · Creative Director · San Francisco, CA
As co-owner of this retro-inspired sandwich shop, I led every visual and experiential detail — from brand identity to menu systems, website design, exterior signage, social content, and even the arcade-lined interior. It’s a living portfolio piece (with house-made pickles) — blending visual storytelling, spatial design, and brand voice into one tasty little business.

Pico Latin Street Food

Brand Design · Ghirardelli Square, SF
Developed the full look and feel for this bold, fast-casual Latin eatery — including logo design, type system, brand palette, and creative art direction for menus, signage, and digital extensions. The goal: street-smart flavor meets refined curb appeal.

Pax Om Edibles

Luxury Packaging Design · THC Edibles
Crafted a high-end label system and brand aesthetic for this elevated cannabis brand. Balanced state compliance with design sophistication — resulting in packaging that looked at home in both apothecaries and art galleries.

Peterson Winery

Wine Label & Packaging Design
Redesigned labels and packaging for select Peterson Winery varietals, blending tradition with a refreshed visual tone that aligned with the brand’s California roots and artisanal credibility.